Evaluation Screening: Cold Blood

This is the final evaluation screening for Cold Blood. Our group received some positive, as well as some negative comments. The majority of the class liked how well the music and the footage synchronized with each other, and how the second half of the trailer was more tense in preparation for the jump scare at the end. The use of the inter-titles also allowed the class to understand the narrative much better. They also said that the trailer doesn't give the overall narrative away, therefore there is still room to surprise the audience in the actual film. Our trailer averaged a nine out of ten, and we are extremely happy with this score considering all of the hard work we put into the making of Cold Blood.

Directors Featurette: Cold Blood

Side-By-Side Poster/Magazine Work

Both my magazine cover and my poster fit to the trailer because of the use of the colour green, as well as the use of scales to connote a lizard-like creature. Also, the use of black throughout all three images create a sense of mystery, which would lure the audience in to find out what happens, and how someone can become a lizard-like creature. The selected target audience that Cold Blood is aimed at is predominantly males between the ages of 18 to 24. The trailer is aimed at this target audience because the horror trailer features elements of sci-fi, and sci-fi is stereotypically more appealing to males in comparison to females. The trailer does feature elements of a psychological horror, which is more appealing to females, so some females would take an interest into our film, but more predominantly males. My magazine would appeal to a more mainstream audience, rather than a niche audience; this is because horror is quite a mainstream genre amongst teens aged 18 to 25, therefore the magazine would mimic the conventions of Empire magazine, but with a horror twist. The use of corresponding colours and images allows the viewer to associate the magazine cover, poster and trailer together as being part of one overall product - a film.

What have you learnt from audience feedback?

Evaluation Screening Feedback: Cold Blood

How did you use media technologies in the construction, research, planning and evaluation stages?

Original Photo (Magazine Cover)