Black Swan (2010)
Genre: Thriller, Mystery, Drama
Score: 10/10
The trailer for the film Black Swan explains the narrative of the film, without spoiling the good bits within it. It includes dramatic and exciting parts within the film to promote the films use of the thriller and mystery genre.
A voice over is used at the start of the trailer in order for the audience
to understand the narrative of the film. Low key lighting is also used throughout the trailer to express the dark and evil characters within Black Swan, it also gives the trailer a sense of mysteriousness; and begs the question who is lurking behind the darkness? A low angle is used on the main character at the beginning, then as the trailer ends to the end, high angles are used; this shows the shift in power and the transformation of the main character. Inter-titles are also used to inform the audience of who is helping to produce the film, this is a marketing technique in order to entice audience members based on who is starring in the film, as well as producing it. Fast paced collision cutting is used towards the end of the trailer, and helps to build suspense and tension. The editing is also used to show the main characters state of mind, and how it deteriorates throughout the film. Another good aspect of the film, is that it doesn’t give away critical scenes within the film, so that when the audience watch the film, they will be surprised.
to understand the narrative of the film. Low key lighting is also used throughout the trailer to express the dark and evil characters within Black Swan, it also gives the trailer a sense of mysteriousness; and begs the question who is lurking behind the darkness? A low angle is used on the main character at the beginning, then as the trailer ends to the end, high angles are used; this shows the shift in power and the transformation of the main character. Inter-titles are also used to inform the audience of who is helping to produce the film, this is a marketing technique in order to entice audience members based on who is starring in the film, as well as producing it. Fast paced collision cutting is used towards the end of the trailer, and helps to build suspense and tension. The editing is also used to show the main characters state of mind, and how it deteriorates throughout the film. Another good aspect of the film, is that it doesn’t give away critical scenes within the film, so that when the audience watch the film, they will be surprised.
I have given the trailer 10 of out 10 because of the reasons stated above. I think that this is a very successful trailer, and I will be including some of the techniques, such as editing to show the characters state of mind, in my own psychological horror trailer.
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