Candyman (1992) Trailer Analysis

Candyman (1992)

Genre: Horror, Mystery, Drama

Score: 5/10

The trailer for the film Candyman explains the narrative of the film, as well as allowing the audience to explore the certain character roles within the film.

Slow to fast collision cutting was used throughout the trailer, it also sped up towards the ending to create tension and suspense. Establishing shots were used throughout the trailer so that the audience could get a sense of the location, and of the mood of the scenes. The locations shown were mostly isolated, with very few chances of human interaction. Low key lighting was also used throughout the trailer to try and give it sense of darkness and seriousness. High angles were used on the main character to suggest that she is weak, this could be a technique to surprise the audience.

There were a few negative aspects within the trailer that made it feel childish and too much of the film was revealed, which doesn’t give the audience much left to explore when watching the film. A voice-over is used throughout the trailer; although it helped to explain the narrative, I thought that it gave the trailer a cheesy and unserious feel to it. I also think that the trailer could have been shorten so that not all of the good scenes were revealed.

I have given the Candyman trailer a 5 out of 10 because I don’t think that it builds suspense and tension in comparison to other films. Although it explores the locations and characters, it doesn’t leave the audience with many surprises when watching the entire film.